The Six Pack Album



In Romania, teens have a taste barrier towards Coca-Cola Zero. They believe it doesn’t taste like Regular Coke, without even trying it. So we reinvented sampling. We made it entertainment.
We launched the album of INNA – Platinum Disk winner and idol of teens – exclusively on our cans. Each song of the album on one can. We placed the album in music stores. Buy one, scan it with Shazam and listen the new songs. Buy all the cans and listen to the whole album.
Although the campaign was meant for the Romanian market, consumers from abroad started to ask for the cans on ebay.

@ Lia Bira

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