Rfrsh Cans

 


Refresh Cans

Sprite

Sprite just launched a cool packaging innovation that refreshes the teen’s perspective and offers them a chance to connect. Using thermos sensitive technology, we created cans that display two-step messages.

When the can is cold you can only see the first message. Drinking Sprite revealed the second message, a cool twist that challenged conventions.

NOTHING SCARES ME. LIKE A SEEN WITH NO REPLY.

Six different designs launched on millions of packs in Romania this June.

Though this started as a local project, it got attention from other countries in the region that are also implementing it this summer.

 

Sprite Rfrsh Cans OOH 1

Sprite Rfrsh Cans OOH 2

Sprite Rfrsh Cans OOH 3

 

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