Save Xmas

KFC Christmas Campaign

Save Christmas

KFC

Parents go overboard with Christmas preparation. Every year they spend weeks of searching for the perfect tree, days decorating everything inside and outside the house.

Last Christmas KFC dared young people to save their parents from the holiday hassle and host the dinner their way, at their place. And what would they serve if they actually invited parents over? The KFC Xmas Bucket.

To make the holiday dinner authentic, KFC created special packaging: the buckets replicated the most christmasy pots, and glasses looked like the ones from the parent’s house.

We managed to save families across the region, as the campaign was adopted by other markets. And we doubled the bucket sales. So it was a merry merry Christmas.

 

 

 

THE OUTDOORS

KFC

For this Christmas campaign we went a little further than what KFC usually does with its outdoors.

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