Fanta X Sprite Promo


How to attract your young audience with the same promo everyone’s doing every year? Well, you can’t. That’s why we dug into our target’s passion points and found an interesting insight about the gaming world they deep dive in every other day. Namely, teens take care of their gaming avatars just as much as they take care of themselves.

So, while every brand is offering them prizes for themselves, we offered prizes for their avatars instead.

@ Lia Bira


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