Coca-Cola ReShape Project

Coca-Cola ReShape Project

2019

Turning aluminum from space vehicles into Cocs-Cola cans to bring recycling into pop culture.

Aluminum is the most recyclable material on Earth. It can be recycled endlessly. Unfortunately, not many know it and, what’s worse, not many recycle.

On the 50th anniversary of Apollo 11 mission, Coca-Cola created special edition cans made with aluminum from space vehicles. The ReShaped cans were exposed during the Science Fair event in Belgrade. They are only the start of a neverending ReShaping of aluminum where cans are turned into objects and then melted and turned into cans again and so on.
@ Lia Bira


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