Be Santa

COKE XMAS

2019

True generosity is doing something good for someone, even if no one sees you. And that’s exactly what Santa is also about.

#BeSanta – The world needs more of us
A movement that inspires people to embrace the generosity feeling in all shapes and forms, and keep it alive even beyond Christmas.

A movement sparked by a Not so regular web series about humble, unknown Santas living among us.


@ Lia Bira


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